The old standards no longer apply. Today\u2019s entrepreneurs like Jude are looking to optimize, simplify, and consolidate their workflows, and that\u2019s exactly what Jude sought when searching for flooring-specific takeoff software.<\/p>\n\n\n\n
After almost a decade of working as a general contractor, juggling multiple trades and chasing endless jobs, Jude realized the traditional GC grind wasn\u2019t sustainable. He decided to focus on one scope: flooring. A year and a half ago, he launched Design Construct, aiming to build a lean, technology-forward company that could scale quickly. With the help of MeasureSquare CRM<\/a> and MeasureSquare 8<\/a>, Jude is achieving just that.<\/p>\n\n\n\n Right away, Jude knew he needed software that could keep pace with his ambitions. Callidus felt outdated, and other generic solutions weren\u2019t designed for flooring. MeasureSquare 8 stood out; not only was it user-friendly, it offered AI-powered takeoffs, a feature few competitors could match.<\/p>\n\n\n\n \u201cI was juggling over five different software programs: a CRM, invoicing, takeoffs, QuickBooks, Excel, phone logs, email, you name it. Why isn’t there a software with everything combined in one?\u201d he recalled. Then he discovered MeasureSquare CRM: \u201cThis is exactly what I\u2019m looking for.\u201d<\/p>\n\n\n\n Jude learned the platform largely on his own.<\/p>\n\n\n\n \u201cI compare it to tracing in a coloring book. You trace it, you know what material goes in, add the adhesives and labor, and that\u2019s it.<\/strong>\u201d<\/p>\n\n\n\n That intuitive experience let him get started immediately, even while building a team from scratch.<\/p>\n\n\n\n MeasureSquare CRM transformed how Jude manages his business. Tasks that once involved juggling multiple platforms now flow seamlessly in one connected system. His workflow, simplified, looks like this:<\/p>\n\n\n\n MeasureSquare CRM Workflow Flow:<\/strong><\/p>\n\n\n\n This system reduces errors, saves time, and allows Jude to scale while retaining complete control over the entire process.<\/p>\n\n\n\n Jude tracks profitability and costs for every project using Project Summary in MeasureSquare CRM.<\/p>\n\n\n\n \u201cProfit margin is really the main thing I\u2019m looking at to see if I\u2019m going to make money on a job or not.\u201d<\/p>\n\n\n\n By logging purchase orders (POs), work orders (WOs), and payments directly in MeasureSquare CRM, Jude has a live view of project costs throughout the lifecycle. While recording payments is still manual, he feels confident in tracking job performance without relying solely on QuickBooks.<\/p>\n\n\n\n Sending pricing to vendors is now streamlined, replacing a tedious four- or five-step process.<\/p>\n\n\n\n \u201cNow it\u2019s realistically a one-step process. Actually, it\u2019s like a two-click process. And it saves all of your vendor correspondence right in the CRM. I don\u2019t have to dig through emails from weeks ago.\u201d<\/p>\n\n\n\n This efficiency keeps projects moving and ensures pricing information is always at his fingertips.<\/p>\n\n\n\n Submittals, which used to be a headache, are now a breeze. Many projects reuse the same materials, stored in a general folder on Microsoft Outlook or OneDrive, making attaching product data nearly instantaneous.<\/p>\n\n\n\n \u201cIt’s just a drag, pull in, attach the product data, hit print, and it literally attaches everything on the back end instead of me trying to do it manually. If you\u2019re doing several a week, you save a couple hours easily.\u201d<\/p>\n\n\n\n Previously, Jude would create templates in Excel, input materials, convert to PDFs, and manually append product data; steps that were redundant and time-consuming. Now, MeasureSquare CRM handles the heavy lifting.<\/p>\n\n\n\n While MeasureSquare CRM manages projects, Jude uses Airtable to track leads and store client information.<\/p>\n\n\n\n \u201cI store all my leads in Airtable because you don\u2019t know if they\u2019re hot or cold. Pulling estimates into Airtable gives me one central database of commercial and residential clients, instead of overloading the CRM.\u201d<\/p>\n\n\n\n He also plans to connect Airtable with MeasureSquare CRM via open APIs to create a unified, automated workflow in the future.<\/p>\n\n\n\n Teaching his junior estimators used to be a challenge, especially when it came to identifying materials for each project. That\u2019s where the AI Analyzer in MeasureSquare CRM<\/a> comes in handy. Its Extract Materials tool quickly identifies all materials in a diagram, drastically reducing the time spent manually reviewing schedules.<\/p>\n\n\n\n \u201cThe AI and price requests are the biggest game changers for me because when I was teaching them [his new hires], a struggle point for them was, \u2018Where do I find a finish schedule? How do I know which material is for flooring or which material is this?\u2019<\/p>\n\n\n\n It was a growing pain for his new hires. Now with AI, his team can just hit analyze and it gives them a list of all the flooring material involved in a project. So now it\u2019s as simple as copying and pasting the materials when they’re working on a diagram.<\/p>\n\n\n\n \u201cSo that was a big help for them. It saves them a lot of time. This way I don’t have to look through it. I’ll double check it and I tell them to double check it as well, but based on my experience, it’s about 90%. It’s pretty damn accurate<\/strong>,\u201d says Jude.<\/p>\n\n\n\n On Using AI Takeoff in MeasureSquare 8<\/strong><\/p>\n\n\n\n While Jude\u2019s estimators handle smaller-scale takeoffs in MeasureSquareCRM, he still relies on MeasureSquare 8 for larger, more complex projects. And he\u2019s been exploring its AI Takeoff tool since first starting out.<\/p>\n\n\n\n Jude says: \u201cHonestly, I think it’s getting better. When I first started, it was a hit or miss, so I stopped using it. But recently, it\u2019s gotten better. You have to train the AI. So, in the last six months, I just use it every time just so it can get smarter because I know that’s how AI works.\u201d<\/p>\n\n\n\n Jude\u2019s experience as a general contractor gives him a unique edge. He knows what commercial clients expect, especially when it comes to schedules of values (SOV) and submittals. <\/p>\n\n\n\n Early on, he noticed that many smaller companies struggled to get SOVs right. <\/p>\n\n\n\n \u201cYour guys\u2019 SOV template makes the format way easier,\u201d he says, adding that Measure Square allows him to handle these documents efficiently and professionally. That foundation makes managing change orders seamless, helping him deliver high-quality work every time.<\/p>\n\n\n\n Submittals used to be just as tricky. \u201cA lot of flooring companies will just send a bunch of product PDFs without cover pages or transmitter sheets. As a GC, you could be very particular and send it back, and then you might not get that submittal back for another month or so,\u201d Jude explains. <\/p>\n\n\n\n With Measure Square, he keeps the process organized and professional, saving time and avoiding unnecessary back-and-forth.<\/p>\n\n\n\n Scaling Fast with MeasureSquare CRM <\/strong><\/p>\n\n\n\n MeasureSquare CRM has fueled Design Construct\u2019s rapid growth. Before implementing the system, Jude could produce roughly 50 estimates per month. With streamlined workflows and AI-assisted takeoffs, he and his team now complete 80-100 a month. Once his junior estimators are fully trained, he predicts they\u2019ll be able to achieve an average of 120-150 a month.<\/p>\n\n\n\n Small Details, Big Wins<\/strong><\/p>\n\n\n\n Perhaps the most illustrative example of Measure Square\u2019s impact is in the details. Seam placement, for instance, is critical in flooring layouts, which is a nuance even self-proclaimed \u2018jack-of-all-trades\u2019 Jude never would have known without the software. MeasureSquare 8 ensures these small but crucial details are handled correctly, saving time, reducing errors, and building professional credibility for his company.<\/p>\n\n\n\n In Conclusion: From Smart to Smarter<\/strong><\/p>\n\n\n\n Barely a year and a half in, Jude Bontemps is already ahead of the game, with his eye on analytics, optimizing every part of his operation, and putting AI to work intelligently. He\u2019s proof that the smartest leaders can get even smarter with the help of Measure Square.<\/p>\n\n\n\n For more info on MeasureSquare CRM, click here<\/a>.Finding Tools That Match a Growth Mindset<\/strong><\/h2>\n\n\n\n
Streamlining a Complex Workflow<\/strong><\/h2>\n\n\n\n
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Price Requests<\/strong><\/h3>\n\n\n\n
Submittals<\/strong><\/h3>\n\n\n\n
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<\/a><\/figure>\n\n\n\nAirtable<\/strong><\/h3>\n\n\n\n
AI Tools in MeasureSquare CRM<\/strong><\/h2>\n\n\n\n
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<\/a><\/figure>\n\n\n\nGC Experience: Professionalism In Submittals & SOV<\/strong><\/h2>\n\n\n\n
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To schedule a demo, click here<\/a>.<\/p>\n\n\n\n