{"id":2003,"date":"2025-05-13T21:25:53","date_gmt":"2025-05-13T21:25:53","guid":{"rendered":"https:\/\/measuresquare.com\/?p=2003"},"modified":"2025-07-25T17:56:17","modified_gmt":"2025-07-25T17:56:17","slug":"how-measuresquare-crm-and-qfloors-empower-white-river","status":"publish","type":"post","link":"https:\/\/measuresquare.com\/how-measuresquare-crm-and-qfloors-empower-white-river\/","title":{"rendered":"Winning Sales and Managing Projects: How MeasureSquare CRM and QFloors Empower White River Flooring\u2019s Growth"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-two-tools-one-vision-structure-that-drives-growth\">Two Tools, One Vision: Structure That Drives Growth<\/h2>\n\n\n\n<p>For White River Flooring, two platforms stand at the heart of their operations: <a href=\"https:\/\/www.youtube.com\/watch?v=54U-2P1dObo\"><strong>QFloors<\/strong> and <strong>MeasureSquare CRM<\/strong><\/a>.<\/p>\n\n\n\n<p>QFloors manages job costing, inventory, billing, and accounting functions. MeasureSquare CRM powers the sales side\u2014tracking leads, managing communication, and providing visibility from first contact to final bid.<\/p>\n\n\n\n<p>This combination of structure and clarity has fueled measurable success. One White River location grew from under $1 million to $14 million in revenue, a leap that owner Waylon Reeves credits in large part to both Measure Square and QFloors.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c<strong>QFloors and Measure Square allowed us to provide structure and delegate tasks<\/strong> within the software, and <strong>that, in turn, caused a ton of growth<\/strong>. I would say that <strong>Measure Square and QFloors are in the top five reasons we\u2019ve been able to grow<\/strong>.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Looking ahead, White River is also exploring ways to evolve their ERP platform for even greater impact.<\/p>\n\n\n\n<p><em>\u201cHopefully, if we get to a point soon that I can move over to QPro instead of being on QFloors, I\u2019ll have that same ability on my ERP system as well\u2026 I really use the heck out of the accounting side of QFloors.\u201d<\/em><em><br><\/em> \u2013 <em>Waylon Reeves, Owner, White River Flooring<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-chaos-to-clarity-the-crm-impact\"><strong>From Chaos to Clarity: The CRM Impact<\/strong><\/h2>\n\n\n\n<p>Before adopting MeasureSquare CRM, White River had tried other tools: RLM (Retail Lead Management) and EasedEdge, a CRM tailored to stone and countertop shops. These platforms served short-term needs but lacked the flexibility, integration, and user experience White River needed long-term.<\/p>\n\n\n\n<p><em>\u201cMeasureSquare CRM replaced two systems\u2014RLM and EasedEdge\u2014and flows better than RLM did in many ways.\u201d<\/em><\/p>\n\n\n\n<p>MeasureSquare CRM has become their go-to tool for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead management<\/li>\n\n\n\n<li>Bid development (residential and commercial)<\/li>\n\n\n\n<li>Customer communication throughout the project lifecycle<\/li>\n<\/ul>\n\n\n\n<p>Even after jobs are won and handed over to QFloors for fulfillment and accounting, MeasureSquare CRM remains the center of all customer-facing communication.<\/p>\n\n\n\n<p><em>\u201cWe\u2019re still managing communication through MeasureSquare CRM all the way until the job is done. We\u2019re really just managing the accounting features through QFloors.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crm-in-practice-sales-enablement-and-accountability\"><strong>CRM in Practice: Sales Enablement and Accountability<\/strong><\/h2>\n\n\n\n<p>The White River team uses MeasureSquare CRM to structure responsibilities among sales, estimating, and admin roles. This structure has created a stronger, more accountable team.<\/p>\n\n\n\n<p><em>\u201cMeasureSquare CRM gives you the ability to manage your people better. It exposes team members who may not be doing their job. I can tie MeasureSquare<\/em> <em>CRM usage directly to performance.\u201d<\/em><\/p>\n\n\n\n<p>The sales team operates in MeasureSquare CRM daily. The admin team uses QFloors. Leadership can cross-reference data between both systems to identify performance trends and opportunities for coaching.<\/p>\n\n\n\n<p><em>\u201cInstead of typing up job descriptions, we train employees within the software. I can say, \u2018This is the section you own.\u2019\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solving-real-problems-flooring-pros-face\"><strong>Solving Real Problems Flooring Pros Face<\/strong><\/h2>\n\n\n\n<p>MeasureSquare CRM has helped White River solve five common headaches in flooring sales:<\/p>\n\n\n\n<p>\u2705 No more missed leads or follow-ups<br>\u2705 No more lost handwritten notes or measurements<br>\u2705 Consistent, professional quotes across the team<br>\u2705 No more retyping data into multiple systems<br>\u2705 Clear visibility into which leads are hot\u2014or cold<\/p>\n\n\n\n<p><em>\u201cEvery lead that slips through the cracks is a missed sale. MeasureSquare CRM helps us track everything and close jobs faster\u2014with our whole team on the same page.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-crm-mobile-and-bid-management\"><strong>Looking Ahead: CRM Mobile and Bid Management<\/strong><\/h2>\n\n\n\n<p>White River is actively exploring the next evolution of MeasureSquare CRM usage: creating commercial bid templates in MeasureSquare CRM and integrating JobTrakr for project execution. They&#8217;re also excited about the potential of MeasureSquare CRM Mobile to further streamline field sales.<\/p>\n\n\n\n<p><em>\u201cThe future for us is doing all proposals and bids\u2014residential and commercial\u2014within MeasureSquare CRM. Mobile will be a game changer.\u201d<\/em><\/p>\n\n\n\n<p>They\u2019ve expressed interest in features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exporting CRM bids to CSV for QFloors import<\/li>\n\n\n\n<li>A synced product catalog between QFloors and Measure Square<\/li>\n\n\n\n<li>JobTrakr integration for project visibility<\/li>\n<\/ul>\n\n\n\n<p><em>\u201cWe\u2019ve got a lot of growth planned based on what the program is right now\u2014and we know there\u2019s still a lot we can grow into. MeasureSquare CRM is just getting better with time.\u201d<\/em><\/p>\n\n\n\n<p>Waylon also shared his appreciation for the development team\u2019s effort and transparency:<\/p>\n\n\n\n<p><em>\u201cWhen you\u2019re not a software developer, you always think things should move faster. But I\u2019ve been in it long enough to know\u2014things take time. You guys are working hard behind the scenes, and we appreciate it.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-takeaway-crm-as-a-growth-engine\"><strong>Final Takeaway: CRM as a Growth Engine<\/strong><\/h2>\n\n\n\n<p>Ultimately, MeasureSquare CRM isn\u2019t just a tool for White River\u2014it\u2019s a growth enabler.<\/p>\n\n\n\n<p><em>\u201cMost of our sales team functions in MeasureSquare CRM. It\u2019s added organization, accountability, and structure to running the business. I can access the info I need quickly\u2014even remotely.\u201d<\/em><\/p>\n\n\n\n<p>MeasureSquare CRM empowers White River Flooring to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale their team with clarity and control<\/li>\n\n\n\n<li>Streamline sales workflows from bid to close<\/li>\n\n\n\n<li>Keep customers engaged and informed<\/li>\n\n\n\n<li>Gain real-time performance insights<\/li>\n<\/ul>\n\n\n\n<p>And it\u2019s just the beginning.<\/p>\n\n\n\n<p><em>\u201cAs you bring out the mobile version and JobTrakr, I see a lot of potential to grow into MeasureSquare CRM even more over the years.\u201d<\/em><\/p>\n\n\n\n<p>Want to learn how MeasureSquare CRM can streamline your flooring business and drive growth like it did for White River? <a href=\"https:\/\/measuresquare.com\/product\/crm\/\"><strong><span style=\"text-decoration: underline;\">Book a demo<\/span><\/strong><\/a>.<\/p>\n\n\n\n<p>Not ready to take the leap? Test-drive MeasureSquare CRM with our free 14-day trial: <a href=\"https:\/\/measuresquare.com\/trial\/crm\/\"><strong>Begin your trial<\/strong><\/a>.<\/p>\n\n\n\n<p>Learn about the QFloors integration with Measure Square Solutions: <a href=\"https:\/\/measuresquare.zohodesk.com\/portal\/en\/kb\/articles\/integration-with-qfloors-management-system\"><strong>Click here<\/strong><\/a>.<\/p>\n\n\n\n<p>Download the case study below:<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/measuresquare.com\/wp-content\/uploads\/2025\/05\/CaseStudy_WhiteRiverFlooring_WaylonReeves-3.pdf\" type=\"application\/pdf\" style=\"width:100%;height:309px\" aria-label=\"Embed of CaseStudy_WhiteRiverFlooring_WaylonReeves.\"><\/object><a id=\"wp-block-file--media-85deb0c9-2574-4150-8995-341a23b339c9\" href=\"https:\/\/measuresquare.com\/wp-content\/uploads\/2025\/05\/CaseStudy_WhiteRiverFlooring_WaylonReeves-3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">CaseStudy_WhiteRiverFlooring_WaylonReeves<\/a><a href=\"https:\/\/measuresquare.com\/wp-content\/uploads\/2025\/05\/CaseStudy_WhiteRiverFlooring_WaylonReeves-3.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-85deb0c9-2574-4150-8995-341a23b339c9\">Download<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two Tools, One Vision: Structure That Drives Growth For White River Flooring, two platforms stand at the heart of their operations: QFloors and MeasureSquare CRM. QFloors manages job costing, inventory, billing, and accounting functions. MeasureSquare CRM powers the sales side\u2014tracking leads, managing communication, and providing visibility from first contact to final bid. This combination of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[228,60],"tags":[45,229],"post_product_type":[],"post_trade":[],"post_project_type":[],"post_industry":[],"class_list":["post-2003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-customer-stories","tag-crm","tag-customer-testimonial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MeasureSquare CRM Scales White River | Measure Square<\/title>\n<meta name=\"description\" content=\"How MeasureSquare CRM and QFloors helped White River Flooring turn leads into reliable sales, streamline billing, and boost accountability. 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