{"id":129,"date":"2024-02-01T08:36:53","date_gmt":"2024-02-01T08:36:53","guid":{"rendered":"https:\/\/measuresquare.com\/?p=129"},"modified":"2024-11-27T06:45:31","modified_gmt":"2024-11-27T06:45:31","slug":"how-to-take-the-pain-out-of-customer-management-crm-101","status":"publish","type":"post","link":"https:\/\/measuresquare.com\/how-to-take-the-pain-out-of-customer-management-crm-101\/","title":{"rendered":"How To Take The Pain Out Of Customer Management: CRM 101"},"content":{"rendered":"\n<p>Are you up to your ears in Excel sheets and emails to track communication between your prospects, customers, and internal team? If you\u2019re a small company, it\u2019s probably a serviceable model (if it\u2019s not broken etc. etc.), but as your business expands, it becomes increasingly risky to try and manually account for the sheer&nbsp;<em>amount<\/em>&nbsp;of information that passes through your operations on any given day.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>CRM =&nbsp;<strong>C<\/strong>ustomer&nbsp;<strong>R<\/strong>elationship&nbsp;<strong>M<\/strong>anagement<\/p>\n\n\n\n<p>A CRM is a cloud-based system that enables you to track your leads, business history, and sales opportunities; think of it as a living archive and all-around office manager all in one. When implemented and used properly, a CRM system will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage your relationships with your leads and customers<\/li>\n\n\n\n<li>Help you to share information with your teams<\/li>\n\n\n\n<li>Foster collaboration with colleagues and customers: create schedules, emails, and track phone logs and conversations so that everyone is on the same page (if a dispute arises with a customer, for example, you have a record to refer to).<\/li>\n<\/ul>\n\n\n\n<p>A CRM is only as effective as its data\u2013so long as communication (email, transaction receipts, etc.) is thoroughly logged, the system is an indispensible part of your company\u2019s daily operations.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Today, some CRM systems are only specialized for products and services, some do not have accounting or inventory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you up to your ears in Excel sheets and emails to track communication between your prospects, customers, and internal team? If you\u2019re a small company, it\u2019s probably a serviceable model (if it\u2019s not broken etc. etc.), but as your business expands, it becomes increasingly risky to try and manually account for the sheer\u00a0amount\u00a0of information that passes through your operations on any given day.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"author":1,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9],"tags":[],"post_product_type":[],"post_trade":[],"post_project_type":[],"post_industry":[],"class_list":["post-129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Practical CRM Tips for Growing Teams | Measure Square<\/title>\n<meta name=\"description\" content=\"MeasureSquare CRM centralizes leads, customer data, and team collaboration, replacing manual tracking with a cloud-based, organized sales and relationship system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/measuresquare.com\/how-to-take-the-pain-out-of-customer-management-crm-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Take The Pain Out Of Customer Management: CRM 101\" \/>\n<meta property=\"og:description\" content=\"MeasureSquare CRM centralizes leads, customer data, and team collaboration, replacing manual tracking with a cloud-based, organized sales and relationship system.\" \/>\n<meta property=\"og:url\" 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